As South Africa’s biggest and best baby and parenting expo, MamaMagic® Baby Expo has all you could need, want and more from 0 – 5 years old, all under one roof. With the latest products and services, expert talks, amazing expo specials, exciting competitions, live entertainment and so much more, it is no wonder that year on year we come out on top. Join in the magic and let us make your pregnancy and parenting journey just a little easier. Happy Parenting!

Find the right solutions to your parenting challenges, connect with SA’s top parenting brands, and share your milestones with the #MamaMagic community.

Whether you are a new or experienced parent, parenting isn’t an easy journey, but it can be filled with magical moments that you will treasure forever. MamaMagic allows parents to select the best solutions to help them on their parenting journey. We are here to help you lay a solid foundation for your child to be the best they can be. Follow our page to connect with SA’s top parenting brands, enter exciting competitions and giveaways, find tips and advice to help you make the best choices, and share your experiences with our #MamaMagic community.
For more inspiration and insight, visit our website to sign up for our MamaMagic Milestones newsletter, save the date for our annual MamaMagic Baby Expos in a city near you, or listen to our Power of Mom podcasts. We are here to make your parenting journey a little bit easier and a lot more fun.